What Billboard Songs Awards 2023 bust suggests for potential pop prize nights

Hardly a week in the past, the 2024 Grammy nominations had been announced.

But even as top rated contenders SZA, Taylor Swift and Olivia Rodrigo were being already finding equipped for gowns, something was amiss.

The simple fact that the nominees for music’s prime prize had been staying introduced right before any person bought to chow and cocktail down for Friendsgiving — enable by itself Thanksgiving — produced it really feel way way too early in the awards year.

I necessarily mean, Mariah Carey didn’t even have sufficient time to correctly defrost.

Add to that the point that the 2023 Nation Tunes Awards took place just two days just before the 2024 Grammy nominations ended up announced — and you realized that anything just ain’t correct with songs award displays.

Mariah Carey singing her getaway vintage “All I Want for Christmas Is You.”
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Bebe Rexha performs at the 2023 Billboard Music Awards.
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Karol G undertaking in LA for the 2023 Billboard New music Awards.
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That pattern ongoing on Sunday evening, when the Billboard Tunes Awards took the pre-Thanksgiving weekend place very long occupied by the American Music Awards — and turned it into a person significant turkey. (To make matters even weirder, both equally the BBMAs and the AMAs are owned by the identical mum or dad corporation.)

Certainly, whilst the BBMAs were being formerly aired on NBC — these awards have been relegated to a damn Billboard web-site. And there was barely anything at all “live” about them with a host of pre-taped performances and award displays.

Womp, MFing womp.

Morgan Wallen at the Atlanta Braves’ stadium in Atlanta, Georgia.
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Stray Children accomplishing at the music celebration.
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Mike Tyson wore boxing gloves on the crimson carpet ahead of the demonstrate.
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If the BBMAs, which had formerly been held in May well due to the fact 2011, were being likely to bogart the AMAs — which had previously provided us this sort of iconic times as Whitney Houston’s bravura, 10-minute medley of “I Loves You Porgy,” “And I Am Telling You I’m Not Going” and “I Have Nothing” in 1994 — they desired to carry it.

As a substitute, it was this kind of a fall short that no a single even cared — or even understood — about it. (That is, of training course, if you weren’t 1 of Carey’s Lambily who were being all about her performing her holiday break classic “All I Want for Christmas Is You” on an awards present for the very very first time.)

As winners have been being announced prior to the awards were being even scheduled to choose area on Sunday night time, people who bothered to hold about for the BBMAs — and had been prepared to endure a spotty stream on the Billboard web site — rapidly recognized that they experienced been bamboozled.

Not that the BBMAs were at any time the optimum of honors — nor did they at any time provide the kind of need to-see times of the Grammys, the AMAs or the MTV Movie Tunes Awards — but this produced you wonder about the long term of all audio awards reveals.

Karol G wins the Billboard Tunes Awards for Top Latin Female Artist and Top rated Latin Touring Artist.
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Tate McRae performs “Greedy” at the 2023 Billboard Tunes Awards.
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Let us deal with it: The VMAs are hardly keeping on for relevance by now.

And if it wasn’t for the Grammys and the Academy of Country New music Awards, there might not be any community existence for these trophy-offering galas.

It’s unhappy to see that when employed to be a single of music’s biggest nights with the AMAs in the buildup to the Grammy nominations, develop into so inconsequential. Or even worse but, just disregarded.

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